Meta joins companies to tame ‘chaos’ of doing business with AI bots

Meta, Walmart, and other major companies are collaborating on a new 'personal agent protocol' to standardize how AI agents interact with businesses. The initiative aims to reduce the current chaos surrounding AI bot access and improve security for enterprise data.
Why it matters
As AI agents become more prevalent, establishing industry standards is critical to preventing unauthorized data scraping and ensuring secure, authenticated interactions between bots and businesses.
A month after Meta's launch of Muse, the personal agent that quickly turned into a viral sensation, a group of companies is coming together to try to simplify the process of bringing the technology into the business world.
Meta, Walmart , Stripe and a handful of other companies are publishing what they're calling a "personal agent protocol." It's an open standard meant to dictate how artificial intelligence agents can interact with businesses.
Enterprise AI startup Sierra, co-founded by former Salesforce co-CEO Bret Taylor, is part of the group. Taylor, who's also chairman of OpenAI and is leading the initiative, told CNBC in an interview that companies have a lot of work to do to figure out how and when personal agents are able to access information.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in