Meta is banning TikTok ads across its platforms
Meta has implemented a ban on advertisements from ByteDance, the parent company of TikTok, across its platforms in the U.S. and several other nations. Meta describes the move as a standard business practice to avoid promoting a direct competitor.
Why it matters
This escalation in the rivalry between Meta and ByteDance underscores the intense competition for user attention and advertising revenue in the social media sector.
Meta has banned ads from TikTok’s Chinese parent company ByteDance across the US and several other countries as the rivalry between the major social media operators heats up, as reported earlier by Bloomberg. The ban, which went into effect on Thursday, restricts ads and paid marketing messages from ByteDance, along with third-party ads that link to TikTok.
“We don’t have to run ads from a competitor whose goal is to pull people off our apps,” Meta spokesperson Christopher Sgro said in a statement to The Verge. “Declining promotional services to a competitor is a normal business practice across industries. We will continue to compete on product quality and user experience.”
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