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Business Insider·3 min read·medium

Meta goes on a PR blitz and updates privacy settings as venues restrict smart glasses

Meta goes on a PR blitz and updates privacy settings as venues restrict smart glasses
AI Summary

Meta is launching a PR campaign and updating privacy settings for its smart glasses following public backlash over covert recording. The company is addressing concerns regarding non-consensual filming and harassment by content creators.

Why it matters

As wearable technology becomes more prevalent, companies face increasing pressure to balance innovation with user privacy and public safety.

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Meta wants to change the public's perception of its smart glasses. picture alliance/dpa/picture alliance via Getty Images Meta's smart glasses have a PR problem. So the company is trying to calm consumer nerves with a new PR campaign and privacy settings. Some event organizers and venues, meanwhile, are restricting Meta's glasses. The small camera installed in Meta's AI smart glasses has become a problem for the company and the public. Photos and videos captured by Meta glasses have proliferated on social media, and not all of them are consensual. Clips of content creators harassing women and recording their reactions covertly have become a trend, raising concerns about privacy. "Are you a secret code?" one male content creator asked a woman in an Instagram video. "Because I'm trying to crack you." Some social media users have dubbed Meta's product "pervert glasses." It's all a bad look for Meta.

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