Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy

Meta has discontinued an AI feature that allowed users to generate images using content from public Instagram accounts following backlash over privacy concerns. The move was welcomed by SAG-AFTRA, which criticized the automatic opt-in nature of the tool.
Why it matters
The incident underscores the growing tension between AI development and user privacy, highlighting the need for clear consent models in generative technology.
The Meta AI feature launched this week allowed people to create images from public Instagram accounts. Photograph: Samuel Boivin/NurPhoto/Shutterstock The Meta AI feature launched this week allowed people to create images from public Instagram accounts. Photograph: Samuel Boivin/NurPhoto/Shutterstock Meta Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy Meta was criticised for feature launched on Tuesday that automatically lets users generate images using content from public Instagram accounts
The article provides a factual account of the feature's launch, the criticism received, and Meta's subsequent response.
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