Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy
Meta has discontinued an AI feature that allowed users to generate images using content from public Instagram accounts following backlash over privacy concerns. The move was welcomed by SAG-AFTRA, which criticized the automatic opt-in nature of the tool.
Why it matters
The incident underscores the growing tension between AI development and user privacy, highlighting the need for clear consent models in generative technology.
The Meta AI feature launched this week allowed people to create images from public Instagram accounts. Photograph: Samuel Boivin/NurPhoto/Shutterstock The Meta AI feature launched this week allowed people to create images from public Instagram accounts. Photograph: Samuel Boivin/NurPhoto/Shutterstock Meta Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy Meta was criticised for feature launched on Tuesday that automatically lets users generate images using content from public Instagram accounts
Prefer the Guardian on Google Meta has said it is discontinuing an AI feature launched this week that allowed users to generate images using public Instagram accounts, after drawing widespread criticism over privacy concerns, including from a Hollywood union.
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement.
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