Meta debuts Muse Wonder AI model in test of users' willingness to pay
Meta has released a new AI model called Muse Wonder, which is designed to function as a sophisticated personal assistant capable of handling complex real-world tasks. Access to the model requires a monthly subscription, marking a strategic move by Meta to diversify revenue beyond advertising.
Why it matters
Meta's decision to gate its most advanced AI capabilities behind a paywall signals a broader industry trend toward monetizing generative AI through subscription models.
Meta debuted its latest artificial intelligence model, Muse Wonder, and says it's the most advanced option for powering digital assistants. But it doesn't come for free.
To access the model, users of the Muse personal agent app will need to sign up for a monthly subscription of $20 or $100. The release underscores Meta's efforts to create new AI-derived revenue sources outside of its core online ad business .
Meta AI chief Alexandr Wang said in an interview on Monday that the company developed Muse Wonder, codenamed Watermelon, to improve the capabilities of "personal and professional agents" so they don't stumble on tasks like booking dinner reservations and checking for availabilities.
Also covering this story
8 other newsrooms covered this event. We read each version separately.
Meta has some Wonder Full new AI models
Meta launched its Muse Wonder AI model, claiming it rivals ChatGPT and Claude
Muse Wonder Puts Meta Back at the AI Frontier
Meta releases its first frontier model, Muse Wonder
Muse DAU dropped and Meta insiders decided to sell
I used Meta's Muse to help my son prep for an astronomy quiz. He aced it.
Meta says its new AI models on par with OpenAI, Anthropic
Meta Unveils AI Models 'Wonder', 'Wonder Full' To Rival OpenAI, Anthropic
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in