Meta debuts its Muse AI agent. Will consumers trust it?
Meta has launched 'Muse', an AI agent designed to automate personal tasks by integrating with a user's email, calendar, and financial apps. The release raises significant questions regarding consumer privacy and trust, especially following Meta's recent legal settlement regarding social media harms.
Why it matters
This marks a shift in AI utility from chatbots to 'agentic' AI that performs actions on behalf of users, creating new data security and trust challenges.
Less than two weeks after Meta agreed to a massive $18 billion multistate settlement in a lawsuit over social media’s consumer harms, the company announced its biggest bet on consumer AI to date — and one that requires significantly more trust than social media ever did. On Tuesday, the company introduced Muse, its new personal AI agent that helps consumers with everyday tasks and projects for users in the U.S.
To use Muse, consumers will have to trust Meta with more of their personal information than ever before. The AI agent works by connecting to the user’s apps and services that are a part of everyday workflows, like email, calendars, payments, and other things the individual may regularly use, like apps for health and fitness, the smart home, dining, shopping, music and events, and more.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in