Meta claims to have caught up with AI leaders, but can it be trusted?

The failure of Aaron Sorkin’s The Social Reckoning movie to match the 2010 box office smash hit portrayal of Mark Zuckerberg’s rise to prominence in The Social Network will come as a big relief to the Facebook founder, as his company attempts to convince the business world to trust its artificial intelligence tools to represent them.

The movie, portraying whistleblower Frances Haugen’s attempts to expose the company – now known as Meta – for trying to maximise profitable user engagement by knowingly promoting harmful content, is terribly timed for a company suddenly trying to promote a business-friendly image.