Meta bets on AI agent Muse to catch up in AI race
Meta has introduced Muse, a personal AI agent designed to automate everyday tasks like shopping, emailing, and trip planning. The tool is intended to help Meta compete with major AI players like OpenAI and Google by offering a free, background-capable assistant.
Why it matters
This launch represents a significant strategic pivot for Meta to regain market share in the competitive consumer AI assistant space.
Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion dollar strategy overhaul designed to revitalize the company’s ailing position in the AI race and help it catch up to rivals like OpenAI, Anthropic, and Google.
Muse is a “personal AI agent” designed to help out with everyday tasks and projects, like online shopping, sending emails, and planning a trip. Once given a goal, Meta says Muse can work on its own, opening a browser, filling out forms, and even negotiating on users’ behalf. For lengthy tasks, Meta says Muse will continue working in the background after users close the app, returning to users if something changes or if it requires approval for something, such as making a purchase.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in