Meta’s new One subscriptions put a price on social media and AI
Meta has launched 'Meta One' subscription bundles that combine existing app subscriptions with enhanced AI features for individuals, creators, and businesses. The bundles offer cost savings for users who want access to both social media perks and advanced AI generation tools.
Why it matters
This move represents Meta's strategy to monetize its AI investments by bundling them with its established social media ecosystem.
Shortly after launching its new do-everything AI assistant Muse, Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the “core experience” on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. It also says it plans to expand the bundles to include “Edits, AI glasses, and more over time.”
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in