Mercedes-Benz India makes changes in Sales and Marketing unit
Mercedes-Benz India has announced leadership changes in its Sales and Marketing division effective September 2026 to bolster its competitive position against BMW. The company is shifting its focus toward data-driven, AI-led customer experiences to drive growth in the luxury car market.
Why it matters
The luxury automotive sector in India is seeing intense competition, and these strategic shifts reflect a broader industry trend toward digital transformation and personalized customer engagement.
With competition intensifying in the luxury car market in India, German luxury car maker Mercedes-Benz on Monday (July 13, 2026) announced personnel changes in its Sales & Marketing function. The organizational changes which will be effective from September 1, 2026.
In the first half of 2026, Mercedes-Benz India retailed 9,768 units, up 9% YoY. During the same period, closing the gap, rival German luxury car firm BMW Group India sold 9,075 units up 17% YoY.
As per the changes Nandita Godbole, currently GM, Digital Customer Unit will be the new Head of Marketing, succeeding Amrit Baid who will take over as GM, Retail Finance & Pre-Owned Cars business.
Jamsheed Bhadha, GM, Product Planning & Sales Planning will move to a new role within Mercedes-Benz, Dubai. He will be succeeded by Sanjay Kochar, currently GM, TEV & BEV Sales.
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