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Meghan Markle’s $100 Charity Sweatshirt Sells Out on Launch Day, With a Story Behind Its Four Words

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Mija Markovic
Meghan Markle’s $100 Charity Sweatshirt Sells Out on Launch Day, With a Story Behind Its Four Words
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Meghan Markle collaborated with the charity Moms Offering More to release a limited-edition sweatshirt featuring the phrase 'It's the Little Things.' The item sold out on its launch day, with proceeds supporting the organization's mission to provide community and support for new mothers.

Why it matters

The collaboration highlights the intersection of celebrity influence, charitable fundraising, and the growing trend of mission-driven fashion.

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Image.meghan/Instagram. Meghan Markle's $100 charity sweatshirt sold out on its October 11 launch day, according to The Times .

Moms Offering More, known as MOM, released the limited-edition crewneck for International Day of the Girl through a collaboration with Archewell Philanthropies, the organization behind Meghan and Prince Harry's charitable work.

The organization's online store has resumed accepting orders and advises customers to allow up to four weeks for delivery because of demand. The price is in U.S. dollars.

The sweatshirt carries the message "It's the Little Things." For MOM founder Kasondra Herrendorf Cohen, those four words have a family history reaching back more than a decade.

Meghan modeled the cream crewneck over a blue-and-white striped shirt in her launch-day Instagram post. Chocolate-brown embroidery appears across the back and on a sleeve.

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