Meet the Melbourne home sellers who are already publishing their reserves
New Victorian legislation now mandates that home sellers must publish their reserve price at least seven days before an auction. This move aims to combat the practice of underquoting and increase transparency for prospective buyers in the Melbourne property market.
Why it matters
This represents a significant shift in real estate regulation designed to protect consumers from deceptive sales tactics.
Property News Auctions Meet the Melbourne home sellers who are already publishing their reserves Emily Power October 16, 2026 — 5:00am
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Share A A A Graeme Pollock was on board when his agent suggested advertising the reserve price before the auction of his Gladstone Park house, keeping in mind his daughter Kate Adams’s own disappointment in the property market.
Pollock is among the first vendors who experimented early with Victoria’s new reserve disclosure rule. He felt advertising the reserve was the fairest way to run the October 3 auction for the investment property, although he was under no obligation.
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