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Business Insider·3 min read·medium

Meet the JPMorgan wealth planner in your college team's locker room

Meet the JPMorgan wealth planner in your college team's locker room
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JPMorgan has launched an Athlete Center of Excellence to provide financial literacy and wealth management services to young athletes. Advisors are meeting players in locker rooms to build early relationships and help them navigate the unique financial challenges of professional sports.

Why it matters

It highlights how financial institutions are evolving their outreach strategies to capture high-net-worth individuals earlier in their careers.

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Mikael Lemieux travels to universities and teams as a wealth advisor at JPMorgan. JPMorgan Mikael Lemieux, a wealth planner for JPMorgan's center for athletes, meets teams in locker rooms. Lemieux, a former hockey player, broke down his presentation and how he forms relationships. JPMorgan is among the banks trying to get in early with players who could become important clients. Like others in wealth management, Mikael Lemieux is used to talking about taxes and investing— he's just sometimes doing it from inside a locker room. Lemieux works in JPMorgan's Athlete Center of Excellence , which launched in March as an educational resource for athletes. Part of Lemieux's remit includes educating athletes about managing their money and quite literally meeting them where they're at, whether they're still in school or playing pro.

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