Meet the humans behind OCBC’s virtual wealth avatars
OCBC Bank has introduced AI-powered avatars, Wendy and Wayne, modeled after two of its employees to assist with wealth management services. These digital personas are designed to provide 24/7 client engagement while adhering to strict AI guardrails.
Why it matters
This initiative represents a growing trend in the financial sector to use human-centric AI to scale personalized customer service while maintaining brand identity.
Terissa Chang and Ethan Peh, who are the digital faces of the OCBC WoW app, have become minor celebrities overnight after the beta version was rolled out to a select group of users for testing in July.
Listen Summarise OCBC has launched AI avatars Wendy and Wayne, based on employees Terissa Chang and Ethan Peh, to support wealth management via its AI-native mobile banking app. Chang and Peh underwent intensive filming to create lifelike avatars, which help engage clients and provide portfolio insights 24/7. The avatars do not give financial advice, and if the employees leave, their digital likenesses will be replaced to maintain AI guardrails. AI generated
SINGAPORE – When Terissa Chang and Ethan Peh waltz into OCBC’s premier private client lounge on level 34 of OCBC Centre, it is hard not to take notice.
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