Meet the female founders navigating Ireland's beauty boom

A feature article highlights four Irish beauty and wellness brands founded by women who leveraged their professional expertise to create successful products. The piece explores the growing ambition and international outlook of the Irish beauty industry.
Why it matters
It showcases the rise of female-led entrepreneurship and the professionalization of the niche beauty market in Ireland.
Victoria Brunton is a freelance Journalist specialising in Fashion and Sustainability coverage.
Irish female founders share industry insights, advice and the inspiring stories behind four beauty and wellness brands you’ll love – if you don’t already. Victoria Brunton writes.
I have a habit of seeking out Irish-owned brands - partly because I want to support them, mainly because they are making amazing products. Recently, four in particular have found their way into my routine.
After years of enduring London’s hard water, Remi’s Bye Bye Build Up has successfully revived my hair at the root. The Belle Brush’s Treatment Brush glides through masks, serums and wet hair with ease.
Gigi’s supplement blend completely erased my period cramps. And, as someone with extremely bushy brows, BROW AID’s S.O.S Advanced Recovery Mask has become a permanent fixture – I apply it at least twice a day.
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