Meet the farmer who grows flowers for Chanel’s most famous fragrance

In the ever-changing world of fashion, brands are no longer flying high with a revolving door of identities and collections. They are trying to settle down into the minds of their customers by picking a niche. While one uses organic methods as their power, another highlights their own legacy to remain in the game.When it comes to luxury houses like Chanel, there is one thing that quickly comes to mind, it's perfume, Chanel No. 5. A fragrance that the brand and customer claim has not changed since it was launched almost a century ago. But the world's most recognisable fragrance depends on a set of flowers grown in the south of France by one family for generations.A familial farmFor more than a century, one family has been growing the flowers that make up Chanel No. 5.