Meet the Aussie entrepreneur behind wildly popular clue-solving game Minute Cryptic
Melbourne entrepreneur Angas Tiernan has found success with 'Minute Cryptic,' a daily online game that simplifies cryptic crosswords into single, solvable clues. The game has gained significant popularity through social media and is now fully funded by a membership model.
Why it matters
It illustrates the potential for niche digital products to achieve viral success and financial sustainability through social media-driven engagement.
shares Share article Exclusive: One thought made it possible for Melbourne -based entrepreneur Angas Tiernan to make a living off crossword clues.
“With a cryptic crossword, you’ve got 20 clues and no instructions… why don’t you have one clue and instructions? That seems like the better way to do it,” Tiernan explained to nine.com.au.
One thought made it possible for Melbourne-based entrepreneur Angas Tiernan to make a living off crossword clues. LinkedIn/Angastiernan
That thought is what inspired Tiernan to start the wildly popular online clue-solving game , Minute Cryptic.
Instead of solving an entire cryptic crossword, Minute Cryptic serves up just one cryptic clue for users to solve.
Two years after its launch, more than 200,000 people log on to try and solve the Minute Cryptic every day.
The game gained its popularity entirely from social media.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in