Meet the Aussie Athleisure Brand Coming for Your Favorite Labels
Australian athleisure brand CSB is gaining significant traction in the US market, driven by social media influence and a focus on feminine, functional gym wear. The company reported 76% year-on-year growth in 2025 as it expands its global footprint.
Why it matters
The rise of CSB illustrates the shifting dynamics in the competitive premium activewear market, where influencer-led brands are challenging established labels.
While we’re moving past the peak of the Pilates boom — signaled by Hailey Bieber very publicly shifting to strength training in recent weeks — the women’s activewear space still holds vast potential for the brands that get premium activewear right. Alo continues to expand rapidly after its big yacht summer; Vuori has surpassed its goal of 100-plus stores by the end of 2026; and the UK’s Adanola secured investment from Story3 Capital, valuing the business at $530 million last year. It’s clear there’s still a major appetite for buttery soft two pieces, crop tops, loose-fitting half-zips, grip socks and everything in between. But can another brand really fit into the mix?
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