Media Insider: Sky TV secures EPL rights until 2034, announces strong revenue and profit result
Sky TV has secured the rights to the English Premier League until 2034, reinforcing its sports portfolio against increasing competition from TVNZ. The company also reported strong financial results, with a 9% increase in revenue and a significant dividend payout for shareholders.
Why it matters
This deal highlights the intense competition for premium sports broadcasting rights and demonstrates Sky TV's strategy to maintain market dominance through long-term content acquisition.
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Sky’s new EPL deal comes as it announces a strong financial result.
Sky TV has secured English Premier League football rights for a further six years – a massive boost for its portfolio of sport, as rival TVNZ gears up with its own sport subscription strategy.
Sky’s announcement today that it now has EPL rights through to 2034 follows successful long-term deals with rugby (until 2030), Olympics (2032), cricket (2032) and NRL (2034).
The fact that it has now secured extended EPL rights, with two years still to play on the existing contract, reveals just how seriously it takes the rising threat from TVNZ, which this year snatched Football World Cup rights.
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