Media Insider: RNZ radio ratings - listenership back over 500,000; Morning Report audience rises
Radio New Zealand (RNZ) has seen a rise in listenership, surpassing 500,000, following recent programming changes including the addition of John Campbell to the Morning Report. The broadcaster is closing the gap with commercial competitors like Newstalk ZB.
Why it matters
The ratings data provides insight into the shifting landscape of public versus commercial media consumption in New Zealand.
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Morning Report co-hosts John Campbell and Ingrid Hipkiss.
RNZ has made strong gains in Auckland and overall but dropped back in Wellington and Christchurch.
The number of people listening to RNZ has risen back above the important 500,000 mark following a period of major on-air changes at the public broadcaster.
And John Campbell is having a positive early impact as Morning Report co-host — the show’s audience is up 6300 to a total cumulative audience of 342,800, according to the latest GFK numbers released today.
Campbell started at Morning Report , alongside Ingrid Hipkiss , in April.
While the full impact of Campbell’s arrival in major cities won’t be known until the next survey — and for all of New Zealand until later next year — RNZ will be taking heart with today’s numbers.
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