McLaren CEO Zak Brown Still Gets FOMO About Racing Cars
McLaren CEO Zak Brown reflects on his decade-long tenure, detailing the team's financial and competitive turnaround in Formula One. The interview covers the business growth of the team and the intense, tech-driven nature of modern racing.
Why it matters
Provides a case study in sports management and the rapid commercial expansion of Formula One in the United States.
Photo-Illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story When Zak Brown joined McLaren a decade ago, the future CEO wasn’t exactly signing on to a winning enterprise: Once a Formula One juggernaut, the team had slumped into irrelevance on the race track—with an internal financial crisis to match.
Business-focused profile of a sports executive; neutral tone.
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