McKinsey's contrarian view

McKinsey partners argue that China remains a vital market for multinational corporations despite current economic headwinds and geopolitical tensions. They suggest that staying in China is essential for maintaining global competitiveness as Chinese firms expand internationally.
Why it matters
This perspective challenges the prevailing narrative of corporate decoupling from China, offering a strategic framework for businesses navigating the current global economic climate.
Hi, this is Evelyn, writing to you from Beijing. Welcome to the latest edition of The China Connection — a snapshot of what I'm seeing and hearing from local businesses.
As more Chinese companies than ever look outside China , foreign businesses wonder whether they should stay. A consulting giant has some unconventional reasons for why the answer is yes.
China is not headed for Japan-style stagnation — or about to see major decoupling from the U.S., McKinsey's Nick Leung and Joe Ngai wrote in their new book, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era."
They offer a business framework quite different from current assessments: a sluggish Chinese consumer, a prolonged real estate drag and supply chain diversification.
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