McDonald's value menu isn't the only thing holding it back
McDonald's is facing criticism from customers regarding the perceived lack of value in its new low-cost menu and the reduction of digital discounts. The company is struggling to maintain its competitive edge as rising prices push consumers toward fast-casual alternatives like Chipotle and Shake Shack.
Why it matters
Highlights the challenges major fast-food chains face in balancing profitability with consumer expectations during periods of inflation.
Bloomberg/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . Some McDonald's customers told us they don't see value in the Golden Arches value menu. That's a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu . The menu, featuring 10 items priced under $3 each, was launched as McDonald's simultaneously cut back on its digital discounts, upsetting some of its loyal customers. "That ended up being a bad trade," Kempczinski said on this week's earnings call. So what are customers looking for? BI's Alex Bitter and Katherine Li decided to run a little survey of our own to hear from folks about where the Golden Arches are looking rusty .
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