McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

The fast food chain’s CEO, Chris Kempczinski, said McDonald’s current share of the chicken market was ‘high teens’, but that it was bigger and growing at twice the pace of beef. Photograph: Steve Parsons/PA The fast food chain’s CEO, Chris Kempczinski, said McDonald’s current share of the chicken market was ‘high teens’, but that it was bigger and growing at twice the pace of beef. Photograph: Steve Parsons/PA McDonald's McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits

Prefer the Guardian on Google McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits.