McDonald’s sales in the US are slowing after deal fatigue - cnn.com
McDonald’s reported its slowest U.S. sales growth since 2025, citing operational inefficiencies caused by an overwhelming number of promotional deals. The company plans to re-evaluate its menu and marketing strategy to regain customer visits.
Why it matters
The struggle of a major fast-food chain to balance value-based pricing with operational efficiency reflects broader challenges in the current consumer retail environment.
McDonald’s recently revved up the amount of deals and discounts it offers to attract more customers. That strategy seems to have hit a roadblock. The burger chain on Tuesday reported its slowest growth since 2025, with US sales rising just 0.8% in the second quarter. McDonald’s blamed some of the decline in visits on slower service because of the number of value offerings launched over the past few months. It now plans to re-evaluate its menu selection. CEO Chris Kempczinski said on the earnings call that is US business “slowed significantly” during the second quarter and that results were “below our expectations.” McDonald’s introduced several promotions in recent months, like limited time FIFA World Cup and KPop Demon Hunter meals, plus a revamped $3 menu.
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