McDonald’s is testing ads on its drive-thru menus
McDonald’s is launching a pilot program to display third-party advertisements on digital menu boards at its drive-thru locations. The initiative aims to create a new revenue stream while the company explores ways to provide relevant post-purchase content to customers.
Why it matters
This move represents a significant shift in retail strategy, turning high-traffic physical service points into digital advertising real estate to offset declining sales.
McDonald’s is putting ads on its drive-thru menu as part of a “limited” pilot at company-owned restaurants, according to a report from Bloomberg. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they’ll see while they wait for their meal.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in