Quartz·1 min read·easy
McDonald's is bringing back the McRib, but only to select U.S. cities
✦AI Summary
McDonald's is bringing back its seasonal McRib sandwich to select U.S. cities starting October 27. The limited-time release will initially be available in six major metropolitan areas.
Why it matters
The McRib has developed a cult following, and its limited availability is a key marketing strategy for McDonald's to drive foot traffic and social media engagement.
The sandwich returns Oct. 27 in Los Angeles, Chicago, Miami,…
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