McDonald's customers told us what they'd change. Better value topped the list.
McDonald's is facing declining sales growth as customers express dissatisfaction with rising prices and perceived lack of value. CEO Chris Kempczinski attributed the struggle to execution issues rather than a flawed strategy, while customers suggest the chain is losing its competitive edge.
Why it matters
As a bellwether for the fast-food industry, McDonald's struggles reflect broader consumer trends regarding inflation and the diminishing value proposition of quick-service dining.
McDonald's customers told Business Insider they want the chain to rethink its pricing and value menu. Scott Olson/Getty Images McDonald's second-quarter sales growth slowed as it faced trouble rolling out a new value menu. CEO Chris Kempczinski said that the chain has an execution issue, not a strategic one. Customers told Business Insider that the chain should rethink its approach to pricing. McDonald's customers are looking for value. Some say they aren't finding it there. Patrons of the Golden Arches told Business Insider that they're not impressed with the chain's prices lately. Some are reducing their visits and are critical of the food quality delivered for the cost. While McDonald's still has fans, some diners are reducing their visits. McDonald's executives have acknowledged that they've had trouble breaking through to customers. The company's shares are down 9.6% this year.
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