‘Mayangilla Keralam’ drive boosting anti-drug efforts; over 10,000 cases filed under Operation Thunder, says Excise Minister

Kerala's Excise Minister M. Liju announced that the 'Mayangilla Keralam' campaign has led to over 10,000 cases under Operation Thunder. The initiative focuses on enforcement, awareness, and expanding de-addiction and rehabilitation facilities across the state.
Why it matters
It reflects state-level efforts to combat drug abuse among youth through a multi-pronged public health and legal strategy.
Keralam Excise Minister M. Liju has said the Excise Department is pursuing a comprehensive anti-drug strategy under the ‘Mayangilla Keralam’ campaign.
The Minister outlined the four pillars of ‘Mayangilla Keralam’ (Keralam will not be intoxicated) campaign – enforcement, awareness, de-addiction and rehabilitation.
Responding to questions during the Question Hour in the Legislative Assembly on Tuesday, Mr. Liju said the campaign’s enforcement component, Operation Thunder, has led to the registration of over 10,000 cases since United Democratic Front (UDF) government assumed office.
Of these, over 4,000 were cases registered under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, while more than 5,000 cases were related to the sale of tobacco products near educational institutions. The remaining cases were under the Abkari laws, he said.
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