Mavi bets on the AI boom creating demand for a new kind of accountant

Molly Liu and Aman Puri are tackling the U.S. accounting shortage from another angle — a global one, that is. On Monday, they announced that their AI-powered talent marketplace Mavi , founded in 2023, has officially emerged from stealth. The service helps connect and onboard U.S. companies with top AI-proficient global financial and accounting talent within days.

Speaking to TechCrunch, Liu, the company’s co-CEO, pointed out the problems facing the U.S. accounting industry today — mainly that the profession is shrinking and even those left aren’t necessarily fluent in the AI skills needed to help their enterprises grow. At the same time, she said, many U.S. companies don’t like the idea of working with global talent, either because it’s complex to hire and manage them or because they simply don’t think the talent is good enough.