Matcha and protein pivot pays off for Greggs as profits rise
Greggs reported a 20% profit increase in the first half of 2026, driven by a strategic pivot toward healthier menu options and trending items like matcha. The bakery chain continues to expand its footprint across the UK, focusing on non-traditional locations.
Why it matters
This demonstrates how traditional food retailers can successfully adapt to changing consumer health trends and shifting retail environments.
Image source, iStock Editorial / Getty Images Image caption, Greggs profits rose after it launched a range of new products
Greggs's pivot towards healthier products and trending drinks has helped it boost sales, with the bakery chain reporting a 20% rise in profit over the first half of the year.
Greggs, the UK's largest fast-food chain, has launched a range of new products this year, many of which latch onto trends such as high-protein salads and matcha.
Greggs's chief executive Roisin Currie previously told BBC News the rise of weight-loss drugs has led customers to to look for "smaller portions" , which could affect its bottom line.
Total sales for the bakery topped £1.1 billion for the 26 weeks to the end of June - 7.2% higher than the same period a year ago.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in