Mastercard's Jill Kramer says AI can be an engine of human creativity and insight
Mastercard's new Chief Marketing and Communications Officer, Jill Kramer, discusses the role of AI in modern marketing. She emphasizes that AI should be viewed as a tool to enhance human creativity and strategic insight rather than a replacement for brand identity.
Why it matters
As major corporations integrate AI into their operations, leadership perspectives on balancing technology with brand integrity set industry standards for digital transformation.
Jill Kramer joined Mastercard in December, 2025 Mastercard Jill Kramer, Mastercard's chief marketing and communications officer, was interviewed for the CMO Insider video series. She spoke about the responsibility she feels in protecting the Mastercard brand. Kramer said marketers should focus on how AI can enable them to do what they could not do before. When it comes to debates over the role of artificial intelligence in marketing, Jill Kramer, chief marketing and communications officer at Mastercard, is focused on the upside. "We need to give ourselves permission to embrace the positive first," she said in a video interview for CMO Insider. "Let's see all that it could be." Kramer joined Mastercard in December 2025 as chief marketing and communications officer, after more than a decade at Accenture.
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