Mastercard's Jill Kramer says AI can be an engine of human creativity and insight
Mastercard's new CMO, Jill Kramer, advocates for marketers to embrace artificial intelligence as a tool for enhancing human creativity and strategic insight. She emphasizes that brand stewardship is a company-wide responsibility rather than just a marketing function.
Why it matters
The perspective reflects a growing corporate trend of integrating AI into creative workflows while maintaining a focus on brand identity and human-centric strategy.
Jill Kramer joined Mastercard in December, 2025 Mastercard Jill Kramer, Mastercard's chief marketing and communications officer, was interviewed for the CMO Insider video series. She spoke about the responsibility she feels in protecting the Mastercard brand. Kramer said marketers should focus on how AI can enable them to do what they could not do before. When it comes to debates over the role of artificial intelligence in marketing, Jill Kramer, chief marketing and communications officer at Mastercard, is focused on the upside. "We need to give ourselves permission to embrace the positive first," she said in a video interview for CMO Insider. "Let's see all that it could be." Kramer joined Mastercard in December 2025 as chief marketing and communications officer, after more than a decade at Accenture.
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