Mastercard launches Dream Match for Koreans
Mastercard has launched a travel campaign called 'Dream Match' in collaboration with Korean celebrity Dex to promote Southeast Asian travel experiences. The campaign uses a matchmaking concept to connect Korean travelers with personalized dining and entertainment options.
Why it matters
This reflects the growing trend of personalized, influencer-led marketing in the travel industry, specifically targeting the high-volume Korean outbound tourism market.
SINGAPORE, 25 September 2026: Mastercard has teamed up with Korean celebrity Dex to launch Dream Match, a new travel campaign designed to help Korean travellers discover experiences that match their interests across Southeast Asia.
Running until the end of the year, Dream Match uses a matchmaking-inspired concept to connect travellers with dining, shopping, entertainment and local experiences across Southeast Asia.
Through social media platforms such as LinkedIn, Instagram and TikTok, travellers can explore a curated selection of experiences based on their interests.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in