Marula tobacco farmer leads diversification model with thriving horticulture project

Tobacco farmer Sola Reed is implementing a diversification strategy by incorporating horticulture into his agribusiness model in Matabeleland South. This approach aims to maximize profits and ensure long-term sustainability beyond relying on a single crop.
Why it matters
Diversification is a critical strategy for small-scale farmers in developing economies to mitigate climate and market risks.
Raymond Jaravaza, [email protected] FOR tobacco farmer Mr Sola Reed of Marula in Matabeleland South Province, successful farming…
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