Marlene urges consumers to enjoy “gift of nature”

With its new campaign to welcome in the autumn, ‘Enjoy the Gift of Nature’, Marlene apples are strengthening direct dialogue with consumers, according to VOG, the Consortium of South Tyrolean Fruit Growers’ Co-operatives, inviting them to “rediscover the apple as a gift from nature”.

“Building on the initiatives that over the years have celebrated the apple as a work of art created by nature, today the brand presents an even more direct and explicit invitation to consumers: to experience the apple as a true gift of nature rediscovered through its unique flavours, textures and the many ways it can be enjoyed, enriching the range on the shelves,” VOG-Marlene stated.

Marlene aims to go beyond simple descriptions of flavour to highlight the quality, origin and values of its apples, stressing the heritage behind every fruit, including the land and the dedication of over 4,000 Marlene apple growers.