Markiplier is now GoPro’s biggest shareholder
YouTuber Mark 'Markiplier' Fischbach has acquired an 8.5 percent stake in GoPro, becoming the company's largest shareholder. Fischbach stated the investment is intended to support his goal of making filmmaking more accessible.
Why it matters
Highlights the growing trend of high-profile content creators exerting significant influence and capital over traditional hardware companies.
YouTuber Mark “Markiplier” Fischbach has invested enough in GoPro to become its single largest shareholder, with an 8.5 percent stake in the company, Bloomberg reports. Speaking to Bloomberg, Fischbach said he thought GoPro “seems undervalued” and sees his investment as “part of a larger mission to make filmmaking more accessible,” following the release of his first feature film, Iron Lung, earlier this year.
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