“Marketing as we have known it is dead”
Gary Survis of Insight Partners argues that traditional marketing strategies are obsolete and must be replaced to adapt to the current technological landscape. He emphasizes that while AI creates confusion, it also offers new opportunities for companies to evolve.
Why it matters
The shift toward AI-driven marketing represents a fundamental change in how businesses reach consumers and allocate venture capital resources.
"Bring out your dead!" John Cleese shouts in a sketch in the film, "Monty Python and the Holy Grail," which Gary Survis, an operating partner at Insight Partners, showed at the beginning of his lecture at the Globes MAD 2026 Conference. "I'm not dead," one character in the movie says, but the people around him in the sketch won't accept this. "He's very ill," they say. "I feel fine," he still insists. The scene ends with the character being hit on the head with a club, leaving no doubt in the matter.
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