Market Day gives community gardeners direct access to shoppers
The Shoprite Group hosted a 'Market Day' at Checkers stores to provide community gardeners with a platform to sell fresh produce directly to consumers. This initiative aims to strengthen food security and provide small-scale farmers with retail experience.
Why it matters
Corporate-led sustainability programs can provide essential market access and training for small-scale agricultural cooperatives.
Content provided 1 minute read Facebook X LinkedIn Tumblr Pinterest WhatsApp Telegram Share via Email Print Community gardeners joined a nationwide initiative supported by the Shoprite Group, showcasing fresh produce and strengthening food security through Market Day at Checkers stores. Elizabeth and Reuneth Mahlangu are from Mmakgomo Agricultural Cooperative. Beetroot, carrots, chillies, herbs and other vegetables grown in community gardens across Gauteng were showcased and sold at selected Checkers stores, including Checkers Hyper Mall@Carnival, on Market Day on May 28.
The article focuses on corporate social responsibility and community development without overt bias.
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