Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.
Meta CEO Mark Zuckerberg is launching a public relations campaign to promote the benefits of artificial intelligence and counter growing public skepticism. The effort includes advertisements, op-eds, and media interviews aimed at shifting the narrative away from the existential risks highlighted by competitors like OpenAI and Anthropic.
Why it matters
As AI development faces increasing scrutiny, the industry is divided between those emphasizing existential risks and those pushing for rapid, optimistic adoption.
Meta CEO Mark Zuckerberg wants people to think about AI's upside, and ignore the haters. Bloomberg/Getty Images Mark Zuckerberg is doing a big AI PR push. That includes a new ad, op-eds and interviews for old media outlets, and a Wall Street pep talk. It's unclear if any of that will move the needle. Why not try cold, hard cash? Many Americans are very concerned about AI. Can Mark Zuckerberg change their minds? That is what the Meta CEO is trying to do, via a persuasion campaign: Last week, the company launched an ad , scored by a David Bowie song , telling viewers to ignore "some people" who don't like AI. Zuckerberg followed up a Wall Street Journal op-ed on Tuesday, promising that "superintelligence will be the most profound technological advance we will see in our lifetimes," and that this will be a good thing.
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