Mark Zuckerberg returns to Twitter after three years, gets message & tip from Elon Musk
Meta CEO Mark Zuckerberg returned to X to announce the launch of Muse Spark 1.1, a new agentic AI model. Elon Musk praised the move, highlighting the platform's utility for direct executive communication.
Why it matters
This highlights the evolving strategy of tech CEOs using social media platforms for direct product launches, bypassing traditional media channels.
Meta CEO Mark Zuckerberg returned to X (formerly Twitter) after nearly three years to announce the public release of Meta's new AI model, Muse Spark 1.1. His posts drew a response from X owner Elon Musk, who said the platform offers companies a way to reach millions of users directly without relying on traditional press releases. Announcing the launch, Zuckerberg wrote, "Today we're releasing Muse Spark 1.1 -- a strong agentic and coding model at a very low price. It's available through our new Meta Model API and in Meta AI."Replying to the announcement, Musk wrote, "X is a great platform for product announcements, especially if done by the CEO directly. Way more interesting to the public than generic press releases.
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