Mark Madden: The World Cup has landed in the U.S., but where’s the hype?
The author critiques the lack of public excitement surrounding the men's World Cup in the United States. He cites factors such as high ticket prices, the U.S. team's perceived lack of competitiveness, and the dominance of other sports in American media.
Why it matters
It highlights the cultural and structural challenges soccer faces in gaining mainstream popularity in the U.S. sports market.
The men's World Cup is kicking off in North America. Hype in the U.S. doesn't feel as manic as expected.
The tone is cynical and relies on traditionalist sports perspectives, emphasizing American exceptionalism in sports culture.
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