MariBank targets youth with child accounts, stock trading
Singapore's MariBank is launching child-focused bank accounts and global stock trading features for users aged 16 to 28. The initiative aims to promote early financial literacy and capture a digitally savvy youth demographic.
Why it matters
This reflects a broader trend of digital banks expanding their ecosystems to include younger users and investment services to build long-term customer loyalty.
The idea for the child account was mooted by senior management and supported by findings from an internal survey, said MariBank’s head of consumer business Huo Haiyan.
Listen Summarise MariBank is launching child accounts and global stock trading targeting customers aged 16 to 28 to attract digitally savvy youth and promote financial literacy early. The bank removed its $100,000 deposit cap to improve customer experience and offers high-interest promotions, supported by a strong ShopeeVIP partnership driving deposit growth. MariBank is expanding beyond Sea's ecosystem, addressing underserved banking needs and aiming to build trust as a primary bank over time. AI generated
SINGAPORE – Sea-owned MariBank is rolling out child accounts and global stock trading targeted at customers aged 16 to 28, as it looks to capture a growing base of digitally savvy youth.
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