Marfa Public Radio Puts You to Sleep

Marfa Public Radio has launched a unique podcast titled 'Marfa Public Radio Puts You to Sleep' to support their fall membership drive. The show features staff reading boring administrative and compliance documents to help listeners fall asleep.
Why it matters
This creative approach to fundraising highlights the challenges of maintaining public radio operations and compliance.
Marfa Public Radio Puts You to Sleep Hosted by Zoe Kurland , Christopher Dyer Marfa Public Radio is literally never asleep. It operates 24/7 (except when lightning strikes) and there’s so much that goes on behind the scenes to make this happen– fundraising, compliance, protocols, emergency response, maintenance…the list goes on and on.
The article describes a creative marketing campaign without bias.
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