March LA.B's new Dive Watches, the Cool Belza Twin Models
French brand March LA.B has released new 'Belza Twin' dive watches, inspired by 1970s surf culture and the historic Villa Belza in Biarritz. The watches feature bronze cases and are designed to pay homage to twin-fin surfboards.
Why it matters
This highlights niche luxury manufacturing trends and the influence of historical design aesthetics on modern consumer products.
34 seconds ago | ic_dehaze_black_24px Created with Sketch. By Rebecca Doulton | ic_query_builder_black_24px Created with Sketch. 2 min read | Named after the month March, followed by an acronym for Los Angeles and Biarritz, indie French brand March LA.B has a portfolio of surfer-friendly products with retro-inspired watches, sunglasses, wetsuits, small leather goods and customised vintage Schwinn bikes. Congregated in the brand’s Surf watch collection are the stylish 1970s-inspired Belza divers and its Bonzer surfer watches. Today, March LA.B hits the waves with the Belza Twin editions in bronze cases.
The content is a straightforward product announcement typical of enthusiast watch journalism.
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