Mann ki Baat address: PM Modi asks citizens to strengthen ‘Vocal for Local’ ahead of Deepavali
Prime Minister Narendra Modi used his 'Mann ki Baat' radio address to encourage citizens to support local artisans by buying indigenous products for Deepavali. He highlighted the global success of Indian goods like Bihar's makhana and Karnataka's arhar dal, while praising organic farming initiatives in Punjab.
Why it matters
The 'Vocal for Local' initiative is a key economic policy aimed at boosting domestic manufacturing and supporting rural livelihoods.
Mann ki Baat address: PM Modi asks citizens to strengthen ‘Vocal for Local’ ahead of Deepavali left File image of Prime Minister Narendra Modi. Photo: @NarendraModi/YT via PTI Photo https://th-i.thgim.com/public/incoming/2snkgk/article71622758.ece/alternates/FREE_1200/PTI03_03_2026_000045B.jpg - **EDS: THIRD PARTY IMAGE** In this screengrab from a video posted on March 3, 2026, Prime Minister Narendra Modi speaks during the post-budget webinar on 'Sustaining and Strengthening Economic Growth'. (@NarendraModi/YT via PTI Photo)(PTI03_03_2026_000045B) In his monthly radio broadcast 'Mann Ki Baat', the PM also highlighted the success of Indian products in international markets New Delhi Prime Minister Narendra Modi on Sunday (October 25, 2026) urged citizens to buy products made by local artisans and strengthen the 'Vocal for Local' initiative as the country gears up to celebrate Deepavali. In his monthly radio broadcast 'Mann Ki Baat', he also highlighted the success of Indian products in international markets.
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