Manila joins the Pokémon 30th Anniversary celebrations with 'PokéXciting!'

The Pokémon Company is celebrating the franchise's 30th anniversary in Manila with a series of events, including a pop-up store and interactive running activities. These initiatives mark the most extensive official Pokémon celebration ever held in the Philippines.
Why it matters
This highlights the growing importance of the Southeast Asian market for global entertainment franchises and the expansion of experiential retail.
Manila Bulletin - Manila joins the Pokémon 30th Anniversary celebrations with 'PokéXciting!'
The article is a straightforward report on a corporate promotional event without political or social commentary.
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