Manamadurai artisans ramp up production of GI-tagged clay Ganesha idols ahead of Vinayagar Chathurthi
Artisans in Manamadurai, Tamil Nadu, are increasing production of GI-tagged clay Ganesha idols for the upcoming Vinayagar Chathurthi festival. These traditional, eco-friendly idols remain popular despite competition from chemical-based alternatives.
Why it matters
It highlights the preservation of traditional craftsmanship and the economic importance of GI-tagged products in local Indian markets.
With Vinayagar Chathurthi approaching on September 14, the creation of Ganesha idols is in full swing across Manamadurai in Sivaganga district.
Over 300 families in Manamadurai and neighbouring regions of the Sivaganga district sustain a rich tradition of pottery. Throughout the year, these artisans craft a variety of seasonal clay items—including lamps, water jugs, stoves, cooking pots, deity idols, and ritual fire-pots (agni satti)—which are then marketed through the local cooperative society.
With Vinayagar Chathurthi approaching on September 14, artisans in Manamadurai have ramped up the production of clay idols. This comes as no surprise, as the town’s renowned GI-tagged pottery enjoys an immense demand State-wide.
Artisans are crafting eco-friendly clay idols in diverse forms—such as Kuthirai Vahana (horse mount), Simma Vahana (lion mount), Nanthi Vahana (bull mount), Moongooru Vahana (mouse mount), and Naga (serpent) Vinayagar.
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