Man living inside billboard on Sunset Boulevard to promote film draws spectators - ABC7 Los Angeles
A man is living inside a billboard on Sunset Boulevard to promote the new Netflix sci-fi thriller 'The Last House.' The stunt has drawn significant public attention and social media engagement due to the man's interactive and playful behavior.
Why it matters
This illustrates the evolution of experiential marketing and how brands use unconventional, high-visibility stunts to generate organic social media buzz.
WEST HOLLYWOOD, Calif. (KABC) -- A starring role on the big screen is the Hollywood dream. But in this case, the screen is a billboard above Sunset Boulevard.
Inside that billboard is an enclosed space built to look like a home - with a real man inside who's been surprising pedestrians and drivers passing by.
"I thought it was like an AI bot or something that was just moving inside the billboard," said Noel Braham. "So when I stopped, I'm like is that a real (person)? And then he started to wave and I'm like... that's a real person!"
The billboard promotes a new Netflix sci-fi thriller called "The Last House."
The film's plot is about a family mysteriously trapped inside their home. In some scenes, the frightened family uses a whiteboard to communicate with neighbors.
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