Malleable software = solid bases and custom code

The author explores the evolution of productivity software, suggesting that the future lies in 'malleable software' that combines a solid, feature-rich base with the ability for users to extend functionality via custom code. This approach aims to bridge the gap between rigid off-the-shelf tools and complex custom development.
Why it matters
This reflects a broader trend in the software industry where AI is enabling non-developers to build custom solutions, necessitating platforms that are both accessible and extensible.
In 2019 I bet on the no-code revolution. That bet aged so-so. Here is the new one.
I joined the productivity tools market in 2004 and have had the luxury of observing its dynamics for 22 years now. From time to time the market changes and I write a holistic "visionary" article. The last one was in 2019 when I bet on the no-code revolution . Now it's time to write a new piece, because the market is experiencing tectonic shifts that will change its landscape enormously.
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